I'm Masha Chern, a Senior Graphic Designer based in Copenhagen. I create concept-driven visual identities and design systems that translate complex ideas into clear, memorable visual languages.
mashachern.works
LinkedIn
Instagram
Email
EDUCATION
2018 — 2022B.A. Communication Design
HSE Art and Design School
Saint-Petersburg
EXPERIENCE
2024 — 2026- Senior Graphic Designer
- TON Foundation
Played a key role in the TON rebrand, developing visual concepts and rolling out the updated identity across digital platforms and communication touchpoints
Led brand identity development for major ecosystem initiatives, including TON Studio and Hackers League, from concept to full system implementation
Designed the visual identity for The Gateway conference (2,000+ attendees), developed stage graphics, presentations, print materials, and merchandise
Produced presentations, infographics, and marketing assets supporting communication across the ecosystem's products, initiatives, and events
2023 — 2024- Design Tutor
- Bang Bang Education
Mentored 40+ students in graphic design fundamentals, focusing on concept development, visual systems, and technical execution
Helped students strengthen design thinking through structured critique, individual feedback, and hands-on project work
2023 — 2024- Senior Graphic Designer
- Oppen Studios
Developed brand concepts and visual identities for clients across fashion and cultural sectors, translating business goals into scalable design systems
Led client communication and presentations from briefing and concept alignment through final delivery and brand guidelines handoff
2020 — 2023Graphic Designer
Verle Coffee Roasters
Redesigned the brand identity system and developed packaging for 30+ products, creating a cohesive and market-ready visual presence across the product range
Led a team of 3 creatives, setting creative direction, delegating work, and supporting both conceptual development and technical execution
2019 — PresentIndependent Art Director & Graphic DesignerDeveloped brand identities, websites, and visual concepts for clients across fashion, sustainability, lifestyle, and technology sectors
Collaborated directly with founders and creative leads to translate business goals into distinctive visual identities from strategy through launch